Google AdWords is a huge PPC network that is owned by the search engine of Google. Existing since 2000, millions of businesses use AdWords to promote their business. Many companies rely on PPC as a primary source of promotion. Google AdWords has a vast network of websites and keywords built, so almost everything in the world can be easily advertised. If you are trying to use pay-per-click for the first time, you need to learn AdWords basics.
It works on the most simple principle where users bid on keywords to determine whose ads are shown. Whoever bids the most for a keyword will take the number one spot, while other users will take the remaining slots underneath. With most keywords offering 3-4 ad slots at the top of the results page, you don’t need to be number 1 to get a significant following.
Users also have the choice to decide if their ads only appear on Google’s search network or their partner websites. Both options have their pros and cons. It is important to understand that ads are not just limited to Google. In simple words, this is how AdWords and many other PPC networks work. People bid against other people on keywords and depending on how much they bid determines where their ads will be displayed.
AdWords basics involve understanding how the bidding system works. Bidding on Google AdWords is simple. Bidding against other users determines two things, where your advertisement will be displayed and how many clicks you get.
Coming to the display network, advertisements are displayed on Google’s official website when you enter a keyword. But the thing is, ads are displayed on other websites by google as well. Google has over 2 million partnership websites that display their ads as an exchange revenue. You can target people when they are using the website.
The third thing is the quality score: the quality score of AdWords is a complicated feature. Most of the users don’t know it exists. Quality score can influence the cost and effectiveness of your advertisement. The quality score also affects how much you pay and how your ads perform.
The fourth one is the ad creation stage. Once you open AdWords for the first time, “click on create your first campaign”. This will take you to the first page of creating an ad campaign. The total stage has a set of 7 sections. The first section asks you for your campaign name and the type of campaign you are creating. It will allow you to pick between displaying your ad on Google or Google’s search partner display network. If you select a search network with display select, you’ll get to choose which network you want your ads to be displayed on. By default, your ads will be displayed on all mobile platforms and tablets. Later, you can change your settings. Next is the location setting and where you want your ads to be displayed. If you pick other countries to target in the previous section, this section is really important. The last but one section covers the bidding of your adverts and what bibbing strategy you use. The last section covers ad extensions which is an advanced feature.
The basic settings are already by now and you need to look at the way you want to make your advertisement. This stage is split into 2 sections, the advertisement, and the targeted keywords. The first section is pretty simple to figure out. You have to enter your name and group name with something relevant to your campaign and start writing your advertisement. Google has a useful tool that helps you visualize how it will be displayed later. The second stage is about what keywords you want to be targeted. This is the end of creating your first campaign.
These are the primary AdWords basics you need to know. Stay aware of frauds and keep in mind the quality score. Also, if you want a well-optimized advertisement, go for only one keyword. We hope you find creating your campaigns on AdWords easier after reading this….