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Marketing strategies to find your prospective customers

Are you struggling to develop the lead generation of your company? But you are not getting any plan about how to initiate this? Here we have listed the overview of five best lead generation methods that will promote your business and boost the revenue generation.

Email Marketing

Many of the big brands in the world use email marketing strategies to attract customers. However, the concept of email marketing as an online marketing strategy is not centered on big brands as it does not ask for a big budget. The email marketing strategy is the best method available to grow your network in a much strict budget consideration.

According to a survey, around 60% of leading B2B marketers appreciate that email marketing is the most efficient way to connect with potential clients and customers and boosts to generate revenue. Through email marketing, you can offer a certain number of details about the product or service you as an organization can provide. The biggest trend of today’s technological innovation is “marketing automation”; this is the software that allows marketers to create perfect email campaigns. This software can be connected to your system CRM and can send thousands of emails to the target audience in a single shot and thus helps to increase the revenue generation accordingly. In fact, marketing automation adaptation assists to expand the surge in leads, readily decrease the lead conversion time along with a drastic rise in revenue.

Email marketing Benefits:

  1. Create a nice understanding between you and your clients/customers
  2. Assists to develop your distinctive brand name
  3. It provides you with lead generation marketing strategies in a reasonable budget and time.

Content Marketing

Whenever you come across the term content marketing, the first image that comes to your mind is blogs and articles available on social media. But this is not all it’s about. It uses content as a lead magnet to expand the reach of your business. It does not matter what is the domain of your business, content marketing will be satisfactory for your company. Content marketing is a long-term method to generate and provide content (in various formats like articles and blogs). It helps to create a better relationship with your audience, improve brand recall, and finally improve overall engagement.

In fact, this is a marketing strategy used by most of the B2B business (around 80%) to drive leads through blogging, articles, social media, e-books, and infographics to get impactful customer engagement. By creating SEO friendly content, with the keyword searched frequently in Google, Yahoo, etc., the chance of getting qualified prospects to your online page increases.

To connect with your audience through the content, you need to share important details, pass on knowledge through them before asking the customers to buy products. As a small or medium-sized business owner, you should realize that over 70% of your potential customers will reach to your organization through content marketing over any kind of advertisement.

Content marketing Benefits:

  1. It helps to expand your reach to a greater number of audience
  2. Through lead nurturing you can make a strong relationship with your customers.
  3. It helps to boost organic search visibility

Social Media Marketing

Social media provides you a unique platform to widen your business. Using social handles you can interact with your current customers more generously. And also through this, you can engage more traffic to your brand. Nearly one-third of adults use social media—such as Facebook, Instagram, LinkedIn, Twitter; thus making it a vital part of any business strategy.

Moreover, the most interesting thing about going for social media marketing is that lead generation through these mediums is not expensive or scary. Also, even without hiring a dedicated team, you can use this marketing strategy to promote your product/service and to attract more visitors to your site.

Social media Benefits:

  1. It gives a brand recognition.
  2. With less expensive advertising you can target and retarget your ideal consumers.
  3. It helps improve your search engine rankings.

Tele – Marketing

This is the most used method that all marketing companies use to connect with potential customers. With cost-effective outbound telemarketing, you are able to make a direct good relation with your audience. Similarly, there is no doubt an effective marketing strategy where you end up with a handy script that helps you through the entire exclusive conversation about your product. In this methodology, you will get direct feedback for implementing detailed business campaigns, and helps to make a better bonding with them.

This strategy not only allows to make sales calls, but to do prospecting, upgrade mail orders, or helps to speed up cash flow. Outbound telemarketing can be helpful to build traffic or even re-sell to the customers who have previously canceled any order.

Telemarketing Benefits:

  1. It’s less costly and helps to grow your business.
  2. Provide immediate feedback.
  3. Analyze, measure, and report individual concerns.

Lead Magnets

A lead magnet is an incentive that has already been proven as highly helpful to the marketers in the lead generation process. It usually offers mostly downloadable or digital content, such as a free e-book, PDF, checklist, report, whitepaper, etc. In fact, the idea behind the lead magnet is to gain a maximum of qualified leads.

If you are wondering whether small businesses can benefit from it, the answer is probably yes. Furthermore, lead magnets do not require any luxury budget to fit in. Also, you need to translate a portion of your expertise into a format, that will perform the task for you. Also, here we have listed few practical lead magnets that get results.

  1. Template
  2. Checklist
  3. Toolkit
  4. Planner or calendar
  5. Report/ whitepaper
  6. Infographics
  7. Webinar
  8. Quiz
  9. Boot camp
  10. Strategy Session / Consultationetc.

Finally, the best part is you don’t have to try all of it. Choose the format according to your convenience. Once you get the idea of how to work with the lead magnet, you will end up getting a better idea of what to do next.