For successful fundraising, a well-organized and focused effort is essential with the right blend of people, cause, records, and plans for the future.
Fundraising is easier for an organization with a worthwhile cause. The company must prove its effectiveness along with a spotless record. A review or stories from people about their experience with the organization will help you in gaining trust.
It’s not about just talking about the records but also the vision you have about the future. A vision, which is realistic and builds on the present ideas of the organization, will make the campaign attractive to the donors. The goals must be specific and achievable.
Appreciating the donors and thanking them should not be overlooked. Big check donors should be thanked personally. Donors should be given updates about how their money is being utilized. Reminders should be sent about how this support is helping the organization to keep up the good work.
Take out the time to send thank you notes to everyone who attended the event.
The leaders of the organization must be on the same page about the fundraising. If the leaders themselves are in confusion, it leads to a lack of trust among donors with your organization.
Your event needs to be aggressively marketed to reach your target audience. Convince your audience that their time and money are worth spending on your organization. Personalize your approach, as people are more likely to be convinced.
A decision should be made regarding the amount of money you have to raise beforehand. The campaign is only successful when you raise funds close to what you have estimated.
The event must be well-planned and set up well in advance. The budget of the event must also be prepared. All the expenses must be listed down and, the amount you raise must be more than the expenses.
Ideally, the campaign must be short as long campaigns grow stale and lose momentum. A short campaign establishes a sense of urgency.
Once a donor is convinced, make sure your donation process is not complicated. Keep the processes simple and quick. Make sure the page is mobile friendly and can be accessed quickly. You can advertise the campaigns on YouTube and social media, which will increase your site visits.
Don’t remain inactive after completing the campaign and, slack away with the donations you have received. Keep updating and launching follow up campaigns in 6 months. Continue to report on the impact of your supporter’s donation. Reward your supporters not with junk but well thought out and useful gifts.
These allow donors to repeat their donations regularly. Allow the donors to manage the recurring donation themselves. This will enable the organization to predict their revenue stream.
Try to stick with your original fundraising plan. Do not incorporate new ideas into the plan to make it more enticing for capturing new donors.